To Android. Love, Snapchat.
Lead Copywriter — TV / Print / Digital / Social
Snapchat for Android has historically been slow, buggy, and late to product updates — driving churn and distrust in Snapchat as a product. In early 2019, Snapchat launched a complete rewrite of the Android app to address those concerns. It was my creative team’s job to let Android users know that we were making it right.
Snap Inc.
Creative Director — Antoine Choussat
Creative Lead — Will Galperin
Sr. Copywriter — Brian Lee
Brand Designer — Audrey Beale
Cheers to making more memories, together! We're really excited to announce the new, faster Snapchat - rebuilt just for Android phones. If you use Snapchat regularly on an Android device, chances are that you're already running the latest version. If you're not sure, check the Google Play Store: https://play.google.com/store/apps/details?id=com.snapchat.android&hl=en_US Happy Snapping!
Snapchat and Android are now in sync! We're really excited to announce the new, faster Snapchat - rebuilt just for Android phones. If you use Snapchat regularly on an Android device, chances are that you're already running the latest version. If you're not sure, check the Google Play Store: https://play.google.com/store/apps/details?id=com.snapchat.android&hl=en_US Happy Snapping!
TV: CNBC and Bloomberg — May 2019
Wall Street Journal — 4/23/19
Broadcast May 2019 — CNBC and Bloomberg
Digital
