Acorns Money Manager

Writing | UX | VideO | WEb

Acorns Money Manager marked a major milestone for the brand. It was the first time customers could engage with our full ecosystem through a single place — realizing our vision of a true financial wellness system.

• Owned UX writing for Money Manager in close partnership with Product and Design, shaping in-app copy across onboarding, education, and core flows.

• Translated complex financial automation into clear, reassuring language that helped customers understand and trust how their money was working for them.

• Built onboarding and in-app education that guided customers through key moments, reduced cognitive load, and supported confident activation.

• Created lifecycle messaging that reinforced value over time, helping customers understand what Money Manager was doing for them as they progressed.

• Led writing of customer service communications across key account moments, including onboarding, money movement, billing, tax filing, and incident response.

• Defined a consistent narrative across video, in-app experiences, emails, and upgrade flows — making automation feel approachable, transparent, and supportive.

To learn more, check out acorns.com/moneymanager.