Acorns Early Brand explainers

Video

The Why Acorns Early videos focused on helping parents understand what Acorns Early offers and how it fits into their family’s financial life. I led content strategy and writing across brand storytelling and product explainer videos, connecting Acorns Early's mission to real-world moments around kids, allowances, and long-term habits.

• Wrote and refined scripts for videos that translated Acorns Early’s key value propositions into a digestible story, clarified plan differences, and helped parents choose with confidence.

• Partnered closely with Brand, Creative, and our production agency to ensure consistency in voice, tone, and messaging.

• Balanced warm, human storytelling with clear product explanation to build trust with parents and reinforce long-term value for families.

• Created and adapted cutdowns to extend each story across channels and formats while preserving clarity and intent.