For Super Bowl 2026, we launched Acorns Sportsbook — a campaign that used the look and language of sports betting to make a different point. Instead of promoting uncertain outcomes, it highlighted the historical power of long-term investing and helped Acorns show up in a timely, culturally relevant way.

Beyond the main campaign, social helped bring Acorns Sportsbook to life in real time. We built a rollout that moved from tease to reveal, then extended into game-day posts designed to feel native to the moment while continuing to reinforce the campaign’s core message.