Acorns Brand explainers

Video

The Why Acorns videos focused on helping people quickly understand both what Acorns stands for and how its plans fit into their lives. I led content strategy and writing across brand storytelling and plan explainer videos, connecting mission, product, and real-world value.

• Wrote and refined scripts for videos that translated Acorns’ key value propositions into a digestible story, clarified plan differences, and helped customers choose with confidence.

• Partnered closely with Brand, Creative, and our production agency to ensure consistency in voice, tone, and messaging.

• Balanced storytelling with clear product explainers to build trust and reinforce long-term value.

• Creating and adapting cutdowns to extend each story across channels and formats while preserving clarity and intent.